Commerce:-
Feasibility studies are considered one of the most important factors for establishing a project, as they involve understanding the goods needed by the market and consumers. Since salt is considered a strategic commodity with high value and constant consumption rates within the market, whether in its raw state, industrial applications, or across multiple industries, it’s essential to conduct a thorough study of the market, both local and global, to understand the various consumption patterns, quantities, and different prices for all types of salt.
The necessary factors for the commercial marketing process:-
- Ensuring the presence of the best quality types and enhancing the efficiency of the product (salt) through advanced scientific methods and industrial steps to add value to it.
- Choosing the appropriate location for salt production is considered one of the most supportive factors, both in enhancing quality and increasing economic benefit.
- Monitoring market prices and competitor prices, whether locally or globally.
- Opening new marketing channels locally and globally, whether in the Middle East, Africa, Europe, America, and Canada, relying on product quality and global price competitiveness.
- Working on increasing sales percentages to elevate profit margins by creating new offers, focusing on packaging, and enhancing the company’s brand image. This leads to increased profit margins, elevates the value of investments, thus allowing the development and expansion of the company’s activities and fields internally.
- Searching for agents and importers inside and outside the country.
- Creating a website to keep up with the current advancements for electronic marketing, specifically for all types of salt and the company’s products.
Therefore, the commercial phase of the project is one of the most critical factors in its success, development, sustainability, and it also aids in attracting investments and setting future visions for the project.
Note:
The company takes practical steps by contracting for equipment and factories for production, enhancing quality and efficiency according to Egyptian, European, and international standards. It also opens up new markets and has established partnerships at both the local and global levels to complete the project.
